Wonkie Author Profile - Pratish Mistry

There is an interesting lesson to be learnt from the corporate world – one that the mobile telecommunications industry in particular learnt the hard way. The cost of acquiring a new customer is usually substantially more than retaining one you currently have. Successful mobile companies having learnt this lesson, focus on reducing churn as a […]

Human Resources has to be one of the most worthless functions in any organisation. The only thing more ridiculous than the function itself is how corporations plug it as being one of their most important back office operations. “People are our most valuable asset” – doesn’t that just make you want to throw up every […]